Serious Game Alumni Interview #8: Joy Hopkins

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Another recent graduate of the serious games certificate, Joy Hopkins, works in the corporate world. Currently working at Intel, Hopkins is a financial mastermind, but like many of us, she isn’t tied down to just one field.

So how did Hopkins go from finance to education?

Well, as it turns out, Hopkins has always been interested in education. After graduating with a masters in business, she sought one in educational technology from Michigan State. Intel, like many other corporations, helped fund her new degree, and a conversation with her advisor led her towards serious games, which interested her immediately. “I was telling her about this idea,” she said, “to help Chinese youth with their social skills.” She was instantly sold on the idea of a graduate certificate in serious games.

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Her journey began in Foundations of Serious Games, a class about the serious game industry and game design with a serious twist. In that class, Hopkins developed, prototyped, and created a board game about driving titled Test Drive USA. The game aimed to open a discussion among family and friends about the dangers of texting while driving. Hopkins admitted to having hundreds of ideas, but this one was the first to ever be made tangible.

“What I realized during that class is how hard it is to create a usable game. I had all these big ideas, and then whoops, the game kind of plays like Candyland but I’m trying to reach teenagers!”

Hopkins took that valuable experience to her next most memorable course, Understanding Users, in which students created solutions to a design challenge based on the needs and characteristics of a target audience rather than an already formed idea. The design challenge Hopkins chose was how to improve cafeteria recycling behavior at her division in Intel. She called the program she came up with Tarzan, a familiar name often associated with the environment. “I was able to do direct observation in the cafeteria,” she says. “It ended up being really fun, thinking about using 3D signage that people can see. I was so surprised at how much more often they got it right with Tarzan.”

Joy and Prototype - June 2014

“I never thought I was creative enough. I’m into numbers, but the serious game program helped me realize I have a lot of good ideas, and part of my strength is to put things together and make them a reality.”

After completing the certificate, Hopkins feels differently about creativity. “It’s given me the confidence to bring my ideas to life.” Every day, Hopkins applies what she’s learned to better manage projects and understand her users. But her ultimate goal is to apply this knowledge to her current job and also her up and coming company, the Delphius Institute, with the goal of creating online educational solutions to help Chinese youth who struggle with social skills due to academic pressure.

As far as advice to future students and those contemplating entering the program, Hopkins says “You can do it! Oftentimes, you have an idea and you just want to realize that idea and make it happen, but I would say the projects in these classes were very valuable and grounding. Believe in that process; it works.”

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